Digitalisation

A bold, mixed-media poster invented for Transport for London, celebrating the city’s iconic Gherkin building. The piece began as a hand-carved lino print to emphasise texture and form, then scanned and digitally enhanced in Adobe Illustrator. The final artwork features detailed linework, a vibrant red-to-blue gradient background, and TfL branding, crafted to appeal to tourists and city explorers. Displayed here in situ as part of a citywide promotional campaign concept.

Disclaimer: This work was produced as part of an assigned student brief for educational purposes only. It is a speculative concept and is not affiliated with or endorsed by Transport for London.